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Know‐how transfer at skoda‐volkswagen, a central european joint venture training, volkswagen group type: research paper case study publisher: mcb . Skoda uk has launched a new digital out-of-home campaign to promote the six case studies that show how digital out-of-home advertising is. Jan hromas, head of crm, pmi – marketing international at škoda auto as, said “we had lots of great material in our toolbox, and the wcl approach helped . Home about us case studies how capita and škoda are bringing a live car in collaboration with škoda uk, capita delivered the škoda live tour.
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